diff --git a/Source/cmVisualStudio10TargetGenerator.cxx b/Source/cmVisualStudio10TargetGenerator.cxx
index ae0d255b59..d984c862c2 100644
--- a/Source/cmVisualStudio10TargetGenerator.cxx
+++ b/Source/cmVisualStudio10TargetGenerator.cxx
@@ -955,7 +955,11 @@ void cmVisualStudio10TargetGenerator::WriteSdkStyleProjectFile(
                      "executables."));
           return;
         }
-        outputType = "Exe";
+        if (cmIsOn(win32)) {
+          outputType = "WinExe";
+        } else {
+          outputType = "Exe";
+        }
       } break;
       case cmStateEnums::UTILITY:
       case cmStateEnums::INTERFACE_LIBRARY: