diff --git a/apps/web/src/demo-data/pmf-submissions.ts b/apps/web/src/demo-data/pmf-submissions.ts
index 881ebf777d..8278ae09a5 100644
--- a/apps/web/src/demo-data/pmf-submissions.ts
+++ b/apps/web/src/demo-data/pmf-submissions.ts
@@ -38,58 +38,100 @@ const improvements = [
   "Provide closed captioning and subtitles for in-app videos and tutorials",
 ];
 
-const mainBenefits = [
-  "I like that I can see my account balance",
-  "I like that I can see my transactions at a glance. It works much better for me than with other apps.",
-  "getting a notification when I receive money",
-  "Seeing all my transactions in one place",
-  "I like that I can see my account balance",
-  "Totally love the notifications when I receive money",
-  "The best is that I can get an overview of all my transactions",
-  "Love the notifications when I receive money",
-  "The notifications when I receive money are great",
-  "Convenient and fast access to financial information",
-  "Quick and easy access to financial information on-the-go",
-  "Ability to view real-time account balances",
-  "Instant access to up-to-date account balances",
-  "Easy and secure online payments and transfers",
-  "Effortless and safe online payments and transfers",
-  "Streamlined expense tracking and management",
-  "Simplified and organized expense tracking and management",
-  "Automated bill payment and invoicing",
-  "Effortless bill payment and invoicing automation",
-  "Integration with other financial and accounting software",
-  "Seamless integration with other financial and accounting software",
-  "Customizable budget and financial planning tools",
-  "Tailored budget and financial planning tools to fit your needs",
-  "Automated tax preparation and filing",
-  "Effortless tax preparation and filing automation",
-  "Access to financial advisors and resources",
-  "Expert financial advice and resources at your fingertips",
-  "Seamless integration with personal banking accounts",
-  "Effortless integration with your personal banking accounts",
-  "Advanced fraud protection and security measures",
-  "Top-of-the-line fraud protection and security measures",
-  "Ability to deposit checks remotely",
-  "Convenient and easy remote check deposit",
-  "Real-time notifications for account activity and transactions",
-  "Instant notifications for account activity and transactions",
-  "Easy loan and credit card application and management",
-  "Effortless loan and credit card application and management",
-  "Customizable user permissions for team members",
-  "Flexible user permissions to manage team members",
-  "Automatic transaction categorization and tagging",
-  "Efficient automatic transaction categorization and tagging",
-  "Ability to reconcile accounts quickly and accurately",
-  "Effortless and accurate account reconciliation",
-  "Data analytics and insights for business performance",
-  "Insightful data analytics to optimize business performance",
-  "Simple and intuitive user interface",
-  "User-friendly and intuitive interface for ease of use",
-  "24/7 customer support and assistance",
-  "24/7 access to helpful customer support and assistance",
+const mainBenefitsMap = [
+  { benefit: "I like that I can see my account balance", aligned: false },
+  {
+    benefit:
+      "I like that I can see my transactions at a glance. It works much better for me than with other apps.",
+    aligned: false,
+  },
+  { benefit: "getting a notification when I receive money", aligned: false },
+  { benefit: "Seeing all my transactions in one place", aligned: true },
+  { benefit: "I like that I can see my account balance", aligned: false },
+  { benefit: "Totally love the notifications when I receive money", aligned: false },
+  { benefit: "The best is that I can get an overview of all my transactions", aligned: false },
+  { benefit: "Love the notifications when I receive money", aligned: false },
+  { benefit: "The notifications when I receive money are great", aligned: false },
+  { benefit: "Convenient and fast access to financial information", aligned: false },
+  { benefit: "Quick and easy access to financial information on-the-go", aligned: false },
+  { benefit: "Ability to view real-time account balances", aligned: false },
+  { benefit: "Instant access to up-to-date account balances", aligned: false },
+  { benefit: "Easy and secure online payments and transfers", aligned: false },
+  { benefit: "Effortless and safe online payments and transfers", aligned: false },
+  { benefit: "Streamlined expense tracking and management", aligned: true },
+  { benefit: "Simplified and organized expense tracking and management", aligned: true },
+  { benefit: "Automated bill payment and invoicing", aligned: false },
+  { benefit: "Effortless bill payment and invoicing automation", aligned: false },
+  { benefit: "Integration with other financial and accounting software", aligned: false },
+  { benefit: "Seamless integration with other financial and accounting software", aligned: false },
+  { benefit: "Customizable budget and financial planning tools", aligned: false },
+  { benefit: "Tailored budget and financial planning tools to fit your needs", aligned: false },
+  { benefit: "Automated tax preparation and filing", aligned: false },
+  { benefit: "Effortless tax preparation and filing automation", aligned: false },
+  { benefit: "Access to financial advisors and resources", aligned: false },
+  { benefit: "Expert financial advice and resources at your fingertips", aligned: false },
+  { benefit: "Seamless integration with personal banking accounts", aligned: false },
+  { benefit: "Effortless integration with your personal banking accounts", aligned: false },
+  { benefit: "Advanced fraud protection and security measures", aligned: false },
+  { benefit: "Top-of-the-line fraud protection and security measures", aligned: false },
+  { benefit: "Ability to deposit checks remotely", aligned: false },
+  { benefit: "Convenient and easy remote check deposit", aligned: false },
+  { benefit: "Real-time notifications for account activity and transactions", aligned: false },
+  { benefit: "Instant notifications for account activity and transactions", aligned: false },
+  { benefit: "Easy loan and credit card application and management", aligned: false },
+  { benefit: "Effortless loan and credit card application and management", aligned: false },
+  { benefit: "Customizable user permissions for team members", aligned: false },
+  { benefit: "Flexible user permissions to manage team members", aligned: false },
+  { benefit: "Automatic transaction categorization and tagging", aligned: false },
+  { benefit: "Efficient automatic transaction categorization and tagging", aligned: true },
+  { benefit: "Ability to reconcile accounts quickly and accurately", aligned: false },
+  { benefit: "Effortless and accurate account reconciliation", aligned: true },
+  { benefit: "Data analytics and insights for business performance", aligned: false },
+  { benefit: "Insightful data analytics to optimize business performance", aligned: false },
+  { benefit: "Simple and intuitive user interface", aligned: true },
+  { benefit: "User-friendly and intuitive interface for ease of use", aligned: false },
+  { benefit: "24/7 customer support and assistance", aligned: false },
+  { benefit: "24/7 access to helpful customer support and assistance", aligned: false },
+
+  { benefit: "Keep track of your expenses with ease and simplicity.", aligned: true },
+  { benefit: "Take control of your finances with our effortless expense tracking solution.", aligned: true },
+  { benefit: "Our app makes managing your expenses a breeze with its user-friendly design.", aligned: true },
+  {
+    benefit: "Easily monitor your spending habits with our simple and intuitive expense tracking tool.",
+    aligned: true,
+  },
+  {
+    benefit:
+      "Spend less time managing your finances and more time living life with our streamlined expense tracking system.",
+    aligned: true,
+  },
+  {
+    benefit: "Stay on top of your budget effortlessly with our hassle-free expense tracking feature.",
+    aligned: true,
+  },
+  {
+    benefit:
+      "Our expense tracking solution simplifies your financial management, giving you more time for the things that matter most.",
+    aligned: true,
+  },
+  {
+    benefit:
+      "Take the guesswork out of managing your expenses with our easy-to-use tracking and reporting features.",
+    aligned: true,
+  },
+  {
+    benefit: "Our app's simple expense tracking helps you achieve financial freedom without the headache.",
+    aligned: true,
+  },
+  {
+    benefit:
+      "Simplify your life and your finances with our powerful yet easy-to-use expense tracking solution.",
+    aligned: true,
+  },
 ];
 
+const mainBenefits = mainBenefitsMap.map((b) => b.benefit);
+
 const roles = ["founder", "executive", "productManager", "productOwner", "softwareEngineer"];
 
 const disappointments = [