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formbricks-formbricks/packages/lib/templates.ts
Jonas Höbenreich 04c9ead19d fix: fix typos (#2963)
2024-08-05 12:47:25 +00:00

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import { createId } from "@paralleldrive/cuid2";
import { TActionClass } from "@formbricks/types/action-classes";
import {
TSurveyCTAQuestion,
TSurveyCreateInput,
TSurveyDisplayOption,
TSurveyEndScreenCard,
TSurveyHiddenFields,
TSurveyLanguage,
TSurveyOpenTextQuestion,
TSurveyQuestionTypeEnum,
TSurveyStatus,
TSurveyType,
TSurveyWelcomeCard,
} from "@formbricks/types/surveys/types";
import { TTemplate } from "@formbricks/types/templates";
import { createI18nString, extractLanguageCodes } from "./i18n/utils";
export const getDefaultEndingCard = (languages: TSurveyLanguage[]): TSurveyEndScreenCard => {
const languageCodes = extractLanguageCodes(languages);
return {
id: createId(),
type: "endScreen",
headline: createI18nString("Thank you!", languageCodes),
subheader: createI18nString("We appreciate your feedback.", languageCodes),
buttonLabel: createI18nString("Create your own Survey", languageCodes),
buttonLink: "https://formbricks.com/signup",
};
};
const hiddenFieldsDefault: TSurveyHiddenFields = {
enabled: true,
fieldIds: [],
};
export const welcomeCardDefault: TSurveyWelcomeCard = {
enabled: false,
headline: { default: "Welcome!" },
html: { default: "Thanks for providing your feedback - let's go!" },
timeToFinish: false,
showResponseCount: false,
};
const surveyDefault: TTemplate["preset"] = {
name: "New Survey",
welcomeCard: welcomeCardDefault,
endings: [getDefaultEndingCard([])],
hiddenFields: hiddenFieldsDefault,
questions: [],
};
export const templates: TTemplate[] = [
{
name: "Cart Abandonment Survey",
role: "productManager",
industries: ["eCommerce"],
channels: ["app", "website", "link"],
description: "Understand the reasons behind cart abandonment in your web shop.",
preset: {
...surveyDefault,
name: "Cart Abandonment Survey",
questions: [
{
id: createId(),
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We noticed you left some items in your cart. We would love to understand why.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "skipped", destination: surveyDefault.endings[0].id }],
headline: { default: "Do you have 2 minutes to help us improve?" },
required: false,
buttonLabel: { default: "Sure!" },
buttonExternal: false,
dismissButtonLabel: { default: "No, thanks." },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What was the primary reason you didn't complete your purchase?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "High shipping costs" },
},
{
id: createId(),
label: { default: "Found a better price elsewhere" },
},
{
id: createId(),
label: { default: "Just browsing" },
},
{
id: createId(),
label: { default: "Decided not to buy" },
},
{
id: createId(),
label: { default: "Payment issues" },
},
{ id: "other", label: { default: "Other" } },
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: {
default: "Please elaborate on your reason for not completing the purchase:",
},
required: false,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
headline: { default: "How would you rate your overall shopping experience?" },
required: true,
scale: "number",
range: 5,
lowerLabel: { default: "Very dissatisfied" },
upperLabel: { default: "Very satisfied" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceMulti,
headline: {
default: "What factors would encourage you to complete your purchase in the future?",
},
subheader: { default: "Please select all that apply:" },
required: true,
choices: [
{
id: createId(),
label: { default: "Lower shipping costs" },
},
{
id: createId(),
label: { default: "Discounts or promotions" },
},
{
id: createId(),
label: { default: "More payment options" },
},
{
id: createId(),
label: { default: "Better product descriptions" },
},
{
id: createId(),
label: { default: "Improved website navigation" },
},
{ id: "other", label: { default: "Other" } },
],
},
{
id: createId(),
logic: [{ condition: "skipped", destination: "bxvvhol84ir34q2vsvr5kwl9" }],
type: TSurveyQuestionTypeEnum.Consent,
headline: { default: "Would you like to receive a discount code via email?" },
required: false,
label: { default: "Yes, please reach out." },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Please share your email address:" },
required: true,
inputType: "email",
longAnswer: false,
placeholder: { default: "example@email.com" },
},
{
id: "bxvvhol84ir34q2vsvr5kwl9",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Any additional comments or suggestions?" },
required: false,
inputType: "text",
},
],
},
},
{
name: "Site Abandonment Survey",
role: "productManager",
industries: ["eCommerce"],
channels: ["app", "website"],
description: "Understand the reasons behind site abandonment in your web shop.",
preset: {
...surveyDefault,
name: "Site Abandonment Survey",
questions: [
{
id: createId(),
html: {
default:
"<p class='fb-editor-paragraph' dir='ltr'><span>We noticed you're leaving our site without making a purchase. We would love to understand why.</span></p>",
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "skipped", destination: surveyDefault.endings[0].id }],
headline: { default: "Do you have a minute?" },
required: false,
buttonLabel: { default: "Sure!" },
buttonExternal: false,
dismissButtonLabel: { default: "No, thanks." },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What's the primary reason you're leaving our site?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Can't find what I am looking for" },
},
{
id: createId(),
label: { default: "Site is too slow" },
},
{
id: createId(),
label: { default: "Technical issues" },
},
{
id: createId(),
label: { default: "Just browsing" },
},
{
id: createId(),
label: { default: "Found a better site" },
},
{ id: "other", label: { default: "Other" } },
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: {
default: "Please elaborate on your reason for leaving the site:",
},
required: false,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
headline: { default: "How would you rate your overall experience on our site?" },
required: true,
scale: "number",
range: 5,
lowerLabel: { default: "Very dissatisfied" },
upperLabel: { default: "Very satisfied" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceMulti,
headline: {
default: "What improvements would encourage you to stay longer on our site?",
},
subheader: { default: "Please select all that apply:" },
required: true,
choices: [
{
id: createId(),
label: { default: "Faster loading times" },
},
{
id: createId(),
label: { default: "Better product search functionality" },
},
{
id: createId(),
label: { default: "More product variety" },
},
{
id: createId(),
label: { default: "Improved site design" },
},
{
id: createId(),
label: { default: "More customer reviews" },
},
{ id: "other", label: { default: "Other" } },
],
},
{
id: createId(),
logic: [{ condition: "skipped", destination: "bxvvhol84ir34q2vsvr5kwl9" }],
type: TSurveyQuestionTypeEnum.Consent,
headline: { default: "Would you like to receive updates about new products and promotions?" },
required: false,
label: { default: "Yes, please reach out." },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Please share your email address:" },
required: true,
inputType: "email",
longAnswer: false,
placeholder: { default: "example@email.com" },
},
{
id: "bxvvhol84ir34q2vsvr5kwl9",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Any additional comments or suggestions?" },
required: false,
inputType: "text",
},
],
},
},
{
name: "Product Market Fit (Superhuman)",
role: "productManager",
industries: ["saas"],
channels: ["app", "link"],
description: "Measure PMF by assessing how disappointed users would be if your product disappeared.",
preset: {
...surveyDefault,
name: "Product Market Fit (Superhuman)",
questions: [
{
id: createId(),
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We would love to understand your user experience better. Sharing your insight helps a lot.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "skipped", destination: surveyDefault.endings[0].id }],
headline: { default: "You are one of our power users! Do you have 5 minutes?" },
required: false,
buttonLabel: { default: "Happy to help!" },
buttonExternal: false,
dismissButtonLabel: { default: "No, thanks." },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How disappointed would you be if you could no longer use {{productName}}?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Not at all disappointed" },
},
{
id: createId(),
label: { default: "Somewhat disappointed" },
},
{
id: createId(),
label: { default: "Very disappointed" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What is your role?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Founder" },
},
{
id: createId(),
label: { default: "Executive" },
},
{
id: createId(),
label: { default: "Product Manager" },
},
{
id: createId(),
label: { default: "Product Owner" },
},
{
id: createId(),
label: { default: "Software Engineer" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What type of people do you think would most benefit from {{productName}}?" },
required: true,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What is the main benefit you receive from {{productName}}?" },
required: true,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "How can we improve {{productName}} for you?" },
subheader: { default: "Please be as specific as possible." },
required: true,
inputType: "text",
},
],
},
},
{
name: "Onboarding Segmentation",
role: "productManager",
industries: ["saas"],
channels: ["app", "link"],
description: "Learn more about who signed up to your product and why.",
preset: {
...surveyDefault,
name: "Onboarding Segmentation",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What is your role?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Founder" },
},
{
id: createId(),
label: { default: "Executive" },
},
{
id: createId(),
label: { default: "Product Manager" },
},
{
id: createId(),
label: { default: "Product Owner" },
},
{
id: createId(),
label: { default: "Software Engineer" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What's your company size?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "only me" },
},
{
id: createId(),
label: { default: "1-5 employees" },
},
{
id: createId(),
label: { default: "6-10 employees" },
},
{
id: createId(),
label: { default: "11-100 employees" },
},
{
id: createId(),
label: { default: "over 100 employees" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How did you hear about us first?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Recommendation" },
},
{
id: createId(),
label: { default: "Social Media" },
},
{
id: createId(),
label: { default: "Ads" },
},
{
id: createId(),
label: { default: "Google Search" },
},
{
id: createId(),
label: { default: "In a Podcast" },
},
],
},
],
},
},
{
name: "Churn Survey",
role: "sales",
industries: ["saas", "eCommerce", "other"],
channels: ["app", "link"],
description: "Find out why people cancel their subscriptions. These insights are pure gold!",
preset: {
...surveyDefault,
name: "Churn Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{ value: "Difficult to use", condition: "equals", destination: "sxwpskjgzzpmkgfxzi15inif" },
{ value: "It's too expensive", condition: "equals", destination: "mao94214zoo6c1at5rpuz7io" },
{ value: "I am missing features", condition: "equals", destination: "l054desub14syoie7n202vq4" },
{ value: "Poor customer service", condition: "equals", destination: "hdftsos1odzjllr7flj4m3j9" },
{
value: "I just didn't need it anymore",
condition: "equals",
destination: surveyDefault.endings[0].id,
},
],
choices: [
{ id: createId(), label: { default: "Difficult to use" } },
{ id: createId(), label: { default: "It's too expensive" } },
{ id: createId(), label: { default: "I am missing features" } },
{ id: createId(), label: { default: "Poor customer service" } },
{ id: createId(), label: { default: "I just didn't need it anymore" } },
],
headline: { default: "Why did you cancel your subscription?" },
required: true,
subheader: { default: "We're sorry to see you leave. Help us do better:" },
},
{
id: "sxwpskjgzzpmkgfxzi15inif",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What would have made {{productName}} easier to use?" },
required: true,
buttonLabel: { default: "Send" },
inputType: "text",
},
{
id: "mao94214zoo6c1at5rpuz7io",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We\'d love to keep you as a customer. Happy to offer a 30% discount for the next year.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "clicked", destination: surveyDefault.endings[0].id }],
headline: { default: "Get 30% off for the next year!" },
required: true,
buttonUrl: "https://formbricks.com",
buttonLabel: { default: "Get 30% off" },
buttonExternal: true,
dismissButtonLabel: { default: "Skip" },
},
{
id: "l054desub14syoie7n202vq4",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What features are you missing?" },
required: true,
inputType: "text",
},
{
id: "hdftsos1odzjllr7flj4m3j9",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We aim to provide the best possible customer service. Please email our CEO and she will personally handle your issue.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "clicked", destination: surveyDefault.endings[0].id }],
headline: { default: "So sorry to hear 😔 Talk to our CEO directly!" },
required: true,
buttonUrl: "mailto:ceo@company.com",
buttonLabel: { default: "Send email to CEO" },
buttonExternal: true,
dismissButtonLabel: { default: "Skip" },
},
],
},
},
{
name: "Earned Advocacy Score (EAS)",
role: "customerSuccess",
industries: ["saas", "eCommerce", "other"],
channels: ["app", "link"],
description:
"The EAS is a riff off the NPS but asking for actual past behaviour instead of lofty intentions.",
preset: {
...surveyDefault,
name: "Earned Advocacy Score (EAS)",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
logic: [{ value: "No", condition: "equals", destination: "duz2qp8eftix9wty1l221x1h" }],
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Yes" } },
{ id: createId(), label: { default: "No" } },
],
headline: { default: "Have you actively recommended {{productName}} to others?" },
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "yhfew1j3ng6luy7t7qynwj79" }],
headline: { default: "Great to hear! Why did you recommend us?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "duz2qp8eftix9wty1l221x1h",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "So sad. Why not?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "yhfew1j3ng6luy7t7qynwj79",
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
logic: [{ value: "No", condition: "equals", destination: surveyDefault.endings[0].id }],
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Yes" } },
{ id: createId(), label: { default: "No" } },
],
headline: { default: "Have you actively discouraged others from choosing {{productName}}?" },
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What made you discourage them?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Improve Trial Conversion",
role: "sales",
industries: ["saas"],
channels: ["link", "app"],
description: "Find out why people stopped their trial. These insights help you improve your funnel.",
preset: {
...surveyDefault,
name: "Improve Trial Conversion",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{
value: "I didn't get much value out of it",
condition: "equals",
destination: "aew2ymg51mffnt9db7duz9t3",
},
{
value: "I expected something else",
condition: "equals",
destination: "rnrfydttavtsf2t2nfx1df7m",
},
{
value: "It's too expensive for what it does",
condition: "equals",
destination: "x760wga1fhtr1i80cpssr7af",
},
{
value: "I am missing a feature",
condition: "equals",
destination: "rbhww1pix03r6sl4xc511wqg",
},
{
value: "I was just looking around",
condition: "equals",
destination: surveyDefault.endings[0].id,
},
],
choices: [
{ id: createId(), label: { default: "I didn't get much value out of it" } },
{ id: createId(), label: { default: "I expected something else" } },
{ id: createId(), label: { default: "It's too expensive for what it does" } },
{ id: createId(), label: { default: "I am missing a feature" } },
{ id: createId(), label: { default: "I was just looking around" } },
],
headline: { default: "Why did you stop your trial?" },
required: true,
subheader: { default: "Help us understand you better:" },
},
{
id: "aew2ymg51mffnt9db7duz9t3",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "bqiyml1ym74ggx6htwdo7rlu" }],
headline: { default: "Sorry to hear. What was the biggest problem using {{productName}}?" },
required: true,
buttonLabel: { default: "Next" },
inputType: "text",
},
{
id: "rnrfydttavtsf2t2nfx1df7m",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "bqiyml1ym74ggx6htwdo7rlu" }],
headline: { default: "What did you expect {{productName}} would do for you?" },
required: true,
buttonLabel: { default: "Next" },
inputType: "text",
},
{
id: "x760wga1fhtr1i80cpssr7af",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We\'re happy to offer you a 20% discount on a yearly plan.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "clicked", destination: surveyDefault.endings[0].id }],
headline: { default: "Sorry to hear! Get 20% off the first year." },
required: true,
buttonUrl: "https://formbricks.com/github",
buttonLabel: { default: "Get 20% off" },
buttonExternal: true,
dismissButtonLabel: { default: "Skip" },
},
{
id: "rbhww1pix03r6sl4xc511wqg",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "bqiyml1ym74ggx6htwdo7rlu" }],
headline: { default: "Which features are you missing?" },
required: true,
subheader: { default: "What would you like to achieve?" },
buttonLabel: { default: "Next" },
inputType: "text",
},
{
id: "bqiyml1ym74ggx6htwdo7rlu",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [
{ condition: "submitted", destination: surveyDefault.endings[0].id },
{ condition: "skipped", destination: surveyDefault.endings[0].id },
],
headline: { default: "How are you solving your problem now?" },
required: false,
subheader: { default: "Please name alternative solutions:" },
inputType: "text",
},
],
},
},
{
name: "Review Prompt",
role: "marketing",
industries: ["saas", "eCommerce", "other"],
channels: ["link", "app"],
description: "Invite users who love your product to review it publicly.",
preset: {
...surveyDefault,
name: "Review Prompt",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 3, condition: "lessEqual", destination: "tk9wpw2gxgb8fa6pbpp3qq5l" }],
range: 5,
scale: "star",
headline: { default: "How do you like {{productName}}?" },
required: true,
lowerLabel: { default: "Not good" },
upperLabel: { default: "Very satisfied" },
isColorCodingEnabled: false,
},
{
id: createId(),
html: { default: '<p class="fb-editor-paragraph" dir="ltr"><span>This helps us a lot.</span></p>' },
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "clicked", destination: surveyDefault.endings[0].id }],
headline: { default: "Happy to hear 🙏 Please write a review for us!" },
required: true,
buttonUrl: "https://formbricks.com/github",
buttonLabel: { default: "Write review" },
buttonExternal: true,
},
{
id: "tk9wpw2gxgb8fa6pbpp3qq5l",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Sorry to hear! What is ONE thing we can do better?" },
required: true,
subheader: { default: "Help us improve your experience." },
buttonLabel: { default: "Send" },
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Interview Prompt",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Invite a specific subset of your users to schedule an interview with your product team.",
preset: {
...surveyDefault,
name: "Interview Prompt",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "Do you have 15 min to talk to us? 🙏" },
html: { default: "You're one of our power users. We would love to interview you briefly!" },
buttonLabel: { default: "Book slot" },
buttonUrl: "https://cal.com/johannes",
buttonExternal: true,
required: false,
},
],
},
},
{
name: "Improve Activation Rate",
role: "productManager",
industries: ["saas"],
channels: ["link"],
description: "Identify weaknesses in your onboarding flow to increase user activation.",
preset: {
...surveyDefault,
name: "Onboarding Drop-Off Reasons",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{
value: "Difficult to set up or use",
condition: "equals",
destination: "r0zvi3vburf4hm7qewimzjux",
},
{
value: "Lacked features/functionality",
condition: "equals",
destination: "rbwz3y6y9avzqcfj30nu0qj4",
},
{
value: "Just haven't had the time",
condition: "equals",
destination: "gn6298zogd2ipdz7js17qy5i",
},
{
value: "Something else",
condition: "equals",
destination: "c0exdyri3erugrv0ezkyseh6",
},
],
choices: [
{ id: createId(), label: { default: "Didn't seem useful to me" } },
{ id: createId(), label: { default: "Difficult to set up or use" } },
{ id: createId(), label: { default: "Lacked features/functionality" } },
{ id: createId(), label: { default: "Just haven't had the time" } },
{ id: createId(), label: { default: "Something else" } },
],
headline: {
default: "What's the main reason why you haven't finished setting up {{productName}}?",
},
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What made you think {{productName}} wouldn't be useful?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "r0zvi3vburf4hm7qewimzjux",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What was difficult about setting up or using {{productName}}?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "rbwz3y6y9avzqcfj30nu0qj4",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What features or functionality were missing?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "gn6298zogd2ipdz7js17qy5i",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "How could we make it easier for you to get started?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "c0exdyri3erugrv0ezkyseh6",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [],
headline: { default: "What was it? Please explain:" },
required: false,
subheader: { default: "We're eager to fix it asap." },
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Uncover Strengths & Weaknesses",
role: "productManager",
industries: ["saas", "other"],
channels: ["app", "link"],
description: "Find out what users like and don't like about your product or offering.",
preset: {
...surveyDefault,
name: "Uncover Strengths & Weaknesses",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Ease of use" } },
{ id: createId(), label: { default: "Good value for money" } },
{ id: createId(), label: { default: "It's open-source" } },
{ id: createId(), label: { default: "The founders are cute" } },
{ id: "other", label: { default: "Other" } },
],
headline: { default: "What do you value most about {{productName}}?" },
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Documentation" } },
{ id: createId(), label: { default: "Customizability" } },
{ id: createId(), label: { default: "Pricing" } },
{ id: "other", label: { default: "Other" } },
],
headline: { default: "What should we improve on?" },
required: true,
subheader: { default: "Please select one of the following options:" },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Would you like to add something?" },
required: false,
subheader: { default: "Feel free to speak your mind, we do too." },
inputType: "text",
},
],
},
},
{
name: "Product Market Fit Survey (Short)",
role: "productManager",
industries: ["saas"],
channels: ["app", "link"],
description: "Measure PMF by assessing how disappointed users would be if your product disappeared.",
preset: {
...surveyDefault,
name: "Product Market Fit Survey (Short)",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How disappointed would you be if you could no longer use {{productName}}?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Not at all disappointed" },
},
{
id: createId(),
label: { default: "Somewhat disappointed" },
},
{
id: createId(),
label: { default: "Very disappointed" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "How can we improve {{productName}} for you?" },
subheader: { default: "Please be as specific as possible." },
required: true,
inputType: "text",
},
],
},
},
{
name: "Marketing Attribution",
role: "marketing",
industries: ["saas", "eCommerce"],
channels: ["website", "app", "link"],
description: "How did you first hear about us?",
preset: {
...surveyDefault,
name: "Marketing Attribution",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How did you hear about us first?" },
subheader: { default: "Please select one of the following options:" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Recommendation" },
},
{
id: createId(),
label: { default: "Social Media" },
},
{
id: createId(),
label: { default: "Ads" },
},
{
id: createId(),
label: { default: "Google Search" },
},
{
id: createId(),
label: { default: "In a Podcast" },
},
],
},
],
},
},
{
name: "Changing Subscription Experience",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Find out what goes through peoples minds when changing their subscriptions.",
preset: {
...surveyDefault,
name: "Changing subscription experience",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How easy was it to change your plan?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Extremely difficult" },
},
{
id: createId(),
label: { default: "It took a while, but I got it" },
},
{
id: createId(),
label: { default: "It was alright" },
},
{
id: createId(),
label: { default: "Quite easy" },
},
{
id: createId(),
label: { default: "Very easy, love it!" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "Is the pricing information easy to understand?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Yes, very clear." },
},
{
id: createId(),
label: { default: "I was confused at first, but found what I needed." },
},
{
id: createId(),
label: { default: "Quite complicated." },
},
],
},
],
},
},
{
name: "Identify Customer Goals",
role: "productManager",
industries: ["saas", "other"],
channels: ["app", "website"],
description:
"Better understand if your messaging creates the right expectations of the value your product provides.",
preset: {
...surveyDefault,
name: "Identify Customer Goals",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "What's your primary goal for using {{productName}}?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Understand my user base deeply" },
},
{
id: createId(),
label: { default: "Identify upselling opportunities" },
},
{
id: createId(),
label: { default: "Build the best possible product" },
},
{
id: createId(),
label: { default: "Rule the world to make everyone breakfast brussels sprouts." },
},
],
},
],
},
},
{
name: "Feature Chaser",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Follow up with users who just used a specific feature.",
preset: {
...surveyDefault,
name: "Feature Chaser",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
range: 5,
scale: "number",
headline: { default: "How important is [ADD FEATURE] for you?" },
required: true,
lowerLabel: { default: "Not important" },
upperLabel: { default: "Very important" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Aspect 1" } },
{ id: createId(), label: { default: "Aspect 2" } },
{ id: createId(), label: { default: "Aspect 3" } },
{ id: createId(), label: { default: "Aspect 4" } },
],
headline: { default: "Which aspect is most important?" },
required: true,
},
],
},
},
{
name: "Fake Door Follow-Up",
role: "productManager",
industries: ["saas", "eCommerce"],
channels: ["app", "website"],
description: "Follow up with users who ran into one of your Fake Door experiments.",
preset: {
...surveyDefault,
name: "Fake Door Follow-Up",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
headline: { default: "How important is this feature for you?" },
required: true,
lowerLabel: { default: "Not important" },
upperLabel: { default: "Very important" },
range: 5,
scale: "number",
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceMulti,
headline: { default: "What should be definitely include building this?" },
required: false,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Aspect 1" },
},
{
id: createId(),
label: { default: "Aspect 2" },
},
{
id: createId(),
label: { default: "Aspect 3" },
},
{
id: createId(),
label: { default: "Aspect 4" },
},
],
},
],
},
},
{
name: "Feedback Box",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Give your users the chance to seamlessly share what's on their minds.",
preset: {
...surveyDefault,
name: "Feedback Box",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{ value: "Bug report 🐞", condition: "equals", destination: "dnbiuq4l33l7jypcf2cg6vhh" },
{ value: "Feature Request 💡", condition: "equals", destination: "en9nuuevbf7g9oa9rzcs1l50" },
],
choices: [
{ id: createId(), label: { default: "Bug report 🐞" } },
{ id: createId(), label: { default: "Feature Request 💡" } },
],
headline: { default: "What's on your mind, boss?" },
required: true,
subheader: { default: "Thanks for sharing. We'll get back to you asap." },
},
{
id: "dnbiuq4l33l7jypcf2cg6vhh",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "a6c76m5oocw6xp9agf3d2tam" }],
headline: { default: "What's broken?" },
required: true,
subheader: { default: "The more detail, the better :)" },
inputType: "text",
},
{
id: "a6c76m5oocw6xp9agf3d2tam",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We will fix this as soon as possible. Do you want to be notified when we did?</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [
{ condition: "clicked", destination: surveyDefault.endings[0].id },
{ condition: "skipped", destination: surveyDefault.endings[0].id },
],
headline: { default: "Want to stay in the loop?" },
required: false,
buttonLabel: { default: "Yes, notify me" },
buttonExternal: false,
dismissButtonLabel: { default: "No, thanks" },
},
{
id: "en9nuuevbf7g9oa9rzcs1l50",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Lovely, tell us more!" },
required: true,
subheader: { default: "What problem do you want us to solve?" },
buttonLabel: { default: "Request feature" },
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Integration Setup Survey",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Evaluate how easily users can add integrations to your product. Find blind spots.",
preset: {
...surveyDefault,
name: "Integration Usage Survey",
questions: [
{
id: "s6ss6znzxdwjod1hv16fow4w",
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 4, condition: "greaterEqual", destination: "ef0qo3l8iisd517ikp078u1p" }],
range: 5,
scale: "number",
headline: { default: "How easy was it to set this integration up?" },
required: true,
lowerLabel: { default: "Not easy" },
upperLabel: { default: "Very easy" },
isColorCodingEnabled: false,
},
{
id: "mko13ptjj6tpi5u2pl7a5drz",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Why was it hard?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "ef0qo3l8iisd517ikp078u1p",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What other tools would you like to use with {{productName}}?" },
required: false,
subheader: { default: "We keep building integrations, yours can be next:" },
inputType: "text",
},
],
},
},
{
name: "New Integration Survey",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Find out which integrations your users would like to see next.",
preset: {
...surveyDefault,
name: "New Integration Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "Which other tools are you using?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "PostHog" },
},
{
id: createId(),
label: { default: "Segment" },
},
{
id: createId(),
label: { default: "Hubspot" },
},
{
id: createId(),
label: { default: "Twilio" },
},
{
id: "other",
label: { default: "Other" },
},
],
},
],
},
},
{
name: "Docs Feedback",
role: "productManager",
industries: ["saas"],
channels: ["app", "website", "link"],
description: "Measure how clear each page of your developer documentation is.",
preset: {
...surveyDefault,
name: "{{productName}} Docs Feedback",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "Was this page helpful?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Yes 👍" },
},
{
id: createId(),
label: { default: "No 👎" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Please elaborate:" },
required: false,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Page URL" },
required: false,
inputType: "text",
},
],
},
},
{
name: "Net Promoter Score (NPS)",
role: "customerSuccess",
industries: ["saas", "eCommerce", "other"],
channels: ["app", "link", "website"],
description: "Measure the Net Promoter Score of your product or service.",
preset: {
...surveyDefault,
name: "NPS Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.NPS,
headline: { default: "How likely are you to recommend {{productName}} to a friend or colleague?" },
required: false,
lowerLabel: { default: "Not likely" },
upperLabel: { default: "Very likely" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What made you give that rating?" },
required: false,
inputType: "text",
},
],
},
},
{
name: "Customer Satisfaction Score (CSAT)",
role: "customerSuccess",
industries: ["saas", "eCommerce", "other"],
channels: ["app", "link", "website"],
description: "Measure the Customer Satisfaction Score of your product or service.",
preset: {
...surveyDefault,
name: "{{productName}} CSAT",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 3, condition: "lessEqual", destination: "vyo4mkw4ln95ts4ya7qp2tth" }],
range: 5,
scale: "smiley",
headline: { default: "How satisfied are you with your {{productName}} experience?" },
required: true,
lowerLabel: { default: "Not satisfied" },
upperLabel: { default: "Very satisfied" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Lovely! Is there anything we can do to improve your experience?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "vyo4mkw4ln95ts4ya7qp2tth",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Ugh, sorry! Is there anything we can do to improve your experience?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Collect Feedback",
role: "productManager",
industries: ["other", "eCommerce"],
channels: ["website", "link"],
description: "Gather comprehensive feedback on your product or service.",
preset: {
...surveyDefault,
name: "Feedback Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: "3", condition: "lessEqual", destination: "dlpa0371pe7rphmggy2sgbap" }],
range: 5,
scale: "star",
headline: { default: "How do you rate your overall experience?" },
required: true,
subheader: { default: "Don't worry, be honest." },
lowerLabel: { default: "Not good" },
upperLabel: { default: "Very good" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "gwo0fq5kug13e83fcour4n1w" }],
headline: { default: "Lovely! What did you like about it?" },
required: true,
longAnswer: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "dlpa0371pe7rphmggy2sgbap",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Thanks for sharing! What did you not like?" },
required: true,
longAnswer: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "gwo0fq5kug13e83fcour4n1w",
type: TSurveyQuestionTypeEnum.Rating,
range: 5,
scale: "smiley",
headline: { default: "How do you rate our communication?" },
required: true,
lowerLabel: { default: "Not good" },
upperLabel: { default: "Very good" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Anything else you'd like to share with our team?" },
required: false,
longAnswer: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "sjbaghd1bi59pkjun2c97kw9",
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
logic: [],
choices: [
{ id: createId(), label: { default: "Google" } },
{ id: createId(), label: { default: "Social Media" } },
{ id: createId(), label: { default: "Friends" } },
{ id: createId(), label: { default: "Podcast" } },
{ id: "other", label: { default: "Other" } },
],
headline: { default: "How did you hear about us?" },
required: true,
shuffleOption: "none",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Lastly, we'd love to respond to your feedback. Please share your email:" },
required: false,
inputType: "email",
longAnswer: false,
placeholder: { default: "example@email.com" },
},
],
},
},
{
name: "Identify Upsell Opportunities",
role: "sales",
industries: ["saas"],
channels: ["app", "link"],
description: "Find out how much time your product saves your user. Use it to upsell.",
preset: {
...surveyDefault,
name: "Identify upsell opportunities",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "How many hours does your team save per week by using {{productName}}?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Less than 1 hour" },
},
{
id: createId(),
label: { default: "1 to 2 hours" },
},
{
id: createId(),
label: { default: "3 to 5 hours" },
},
{
id: createId(),
label: { default: "5+ hours" },
},
],
},
],
},
},
{
name: "Prioritize Features",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Identify features your users need most and least.",
preset: {
...surveyDefault,
name: "Feature Prioritization",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
logic: [],
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Feature 1" } },
{ id: createId(), label: { default: "Feature 2" } },
{ id: createId(), label: { default: "Feature 3" } },
{ id: "other", label: { default: "Other" } },
],
headline: { default: "Which of these features would be MOST valuable to you?" },
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
logic: [],
shuffleOption: "none",
choices: [
{ id: createId(), label: { default: "Feature 1" } },
{ id: createId(), label: { default: "Feature 2" } },
{ id: createId(), label: { default: "Feature 3" } },
],
headline: { default: "Which of these features would be LEAST valuable to you?" },
required: true,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "How else could we improve you experience with {{productName}}?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Gauge Feature Satisfaction",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Evaluate the satisfaction of specific features of your product.",
preset: {
...surveyDefault,
name: "Gauge Feature Satisfaction",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
headline: { default: "How easy was it to achieve ... ?" },
required: true,
lowerLabel: { default: "Not easy" },
upperLabel: { default: "Very easy" },
scale: "number",
range: 5,
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What is one thing we could do better?" },
required: false,
inputType: "text",
},
],
endings: [getDefaultEndingCard([])],
hiddenFields: hiddenFieldsDefault,
},
},
{
name: "Marketing Site Clarity",
role: "marketing",
industries: ["saas", "eCommerce", "other"],
channels: ["website"],
description: "Identify users dropping off your marketing site. Improve your messaging.",
preset: {
...surveyDefault,
name: "Marketing Site Clarity",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
headline: { default: "Do you have all the info you need to give {{productName}} a try?" },
required: true,
shuffleOption: "none",
choices: [
{
id: createId(),
label: { default: "Yes, totally" },
},
{
id: createId(),
label: { default: "Kind of..." },
},
{
id: createId(),
label: { default: "No, not at all" },
},
],
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What’s missing or unclear to you about {{productName}}?" },
required: false,
inputType: "text",
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "Thanks for your answer! Get 25% off your first 6 months:" },
required: false,
buttonLabel: { default: "Get discount" },
buttonUrl: "https://app.formbricks.com/auth/signup",
buttonExternal: true,
},
],
},
},
{
name: "Customer Effort Score (CES)",
role: "productManager",
industries: ["saas"],
channels: ["app"],
description: "Determine how easy it is to use a feature.",
preset: {
...surveyDefault,
name: "Customer Effort Score (CES)",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
range: 5,
scale: "number",
headline: { default: "{{productName}} makes it easy for me to [ADD GOAL]" },
required: true,
lowerLabel: { default: "Disagree strongly" },
upperLabel: { default: "Agree strongly" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Thanks! How could we make it easier for you to [ADD GOAL]?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Rate Checkout Experience",
role: "productManager",
industries: ["eCommerce"],
channels: ["website", "app"],
description: "Let customers rate the checkout experience to tweak conversion.",
preset: {
...surveyDefault,
name: "Rate Checkout Experience",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 4, condition: "greaterEqual", destination: "lpof3d9t9hmnqvyjlpksmxd7" }],
range: 5,
scale: "number",
headline: { default: "How easy or difficult was it to complete the checkout?" },
required: true,
lowerLabel: { default: "Very difficult" },
upperLabel: { default: "Very easy" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Sorry about that! What would have made it easier for you?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "lpof3d9t9hmnqvyjlpksmxd7",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Lovely! Is there anything we can do to improve your experience?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Measure Search Experience",
role: "productManager",
industries: ["saas", "eCommerce"],
channels: ["app", "website"],
description: "Measure how relevant your search results are.",
preset: {
...surveyDefault,
name: "Measure Search Experience",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 4, condition: "greaterEqual", destination: "adcs3d9t9hmnqvyjlpksmxd7" }],
range: 5,
scale: "number",
headline: { default: "How relevant are these search results?" },
required: true,
lowerLabel: { default: "Not at all relevant" },
upperLabel: { default: "Very relevant" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Ugh! What makes the results irrelevant for you?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "adcs3d9t9hmnqvyjlpksmxd7",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Lovely! Is there anything we can do to improve your experience?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Evaluate Content Quality",
role: "marketing",
industries: ["other"],
channels: ["website"],
description: "Measure if your content marketing pieces hit right.",
preset: {
...surveyDefault,
name: "Evaluate Content Quality",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 4, condition: "greaterEqual", destination: "adcs3d9t9hmnqvyjlpkswi38" }],
range: 5,
scale: "number",
headline: { default: "How well did this article address what you were hoping to learn?" },
required: true,
lowerLabel: { default: "Not at all well" },
upperLabel: { default: "Extremely well" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Hmpft! What were you hoping for?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "adcs3d9t9hmnqvyjlpkswi38",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Lovely! Is there anything else you would like us to cover?" },
required: true,
placeholder: { default: "Topics, trends, tutorials..." },
inputType: "text",
},
],
},
},
{
name: "Measure Task Accomplishment",
role: "productManager",
industries: ["saas"],
channels: ["app", "website"],
description: "See if people get their 'Job To Be Done' done. Successful people are better customers.",
preset: {
...surveyDefault,
name: "Measure Task Accomplishment",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{ value: "Working on it, boss", condition: "equals", destination: "nq88udm0jjtylr16ax87xlyc" },
{ value: "Yes", condition: "equals", destination: "rjeac33gd13h3nnbrbid1fb2" },
{ value: "No", condition: "equals", destination: "u83zhr66knyfozccoqojx7bc" },
],
choices: [
{ id: createId(), label: { default: "Yes" } },
{ id: createId(), label: { default: "Working on it, boss" } },
{ id: createId(), label: { default: "No" } },
],
headline: { default: "Were you able to accomplish what you came here to do today?" },
required: true,
},
{
id: "rjeac33gd13h3nnbrbid1fb2",
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: 4, condition: "greaterEqual", destination: "nq88udm0jjtylr16ax87xlyc" }],
range: 5,
scale: "number",
headline: { default: "How easy was it to achieve your goal?" },
required: true,
lowerLabel: { default: "Very difficult" },
upperLabel: { default: "Very easy" },
isColorCodingEnabled: false,
},
{
id: "s0999bhpaz8vgf7ps264piek",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [
{ condition: "submitted", destination: surveyDefault.endings[0].id },
{ condition: "skipped", destination: surveyDefault.endings[0].id },
],
headline: { default: "What made it hard?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "nq88udm0jjtylr16ax87xlyc",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [
{ condition: "skipped", destination: surveyDefault.endings[0].id },
{ condition: "submitted", destination: surveyDefault.endings[0].id },
],
headline: { default: "Great! What did you come here to do today?" },
required: false,
buttonLabel: { default: "Send" },
inputType: "text",
},
{
id: "u83zhr66knyfozccoqojx7bc",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What stopped you?" },
required: true,
buttonLabel: { default: "Send" },
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Identify Sign Up Barriers",
role: "marketing",
industries: ["saas", "eCommerce", "other"],
channels: ["website"],
description: "Offer a discount to gather insights about sign up barriers.",
preset: {
...surveyDefault,
name: "{{productName}} Sign Up Barriers",
questions: [
{
id: createId(),
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>You seem to be considering signing up. Answer four questions and get 10% on any plan.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
logic: [{ condition: "skipped", destination: surveyDefault.endings[0].id }],
headline: { default: "Answer this short survey, get 10% off!" },
required: false,
buttonLabel: { default: "Get 10% discount" },
buttonExternal: false,
dismissButtonLabel: { default: "No, thanks" },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [{ value: "5", condition: "equals", destination: surveyDefault.endings[0].id }],
range: 5,
scale: "number",
headline: { default: "How likely are you to sign up for {{productName}}?" },
required: true,
lowerLabel: { default: "Not at all likely" },
upperLabel: { default: "Very likely" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{
value: "May not have what I'm looking for",
condition: "equals",
destination: "atiw0j1oykb77zr0b7q4tixu",
},
{
value: "Still comparing options",
condition: "equals",
destination: "j7jkpolm5xl7u0zt3g0e4z7d",
},
{ value: "Seems complicated", condition: "equals", destination: "t5gvag2d7kq311szz5iyiy79" },
{ value: "Pricing is a concern", condition: "equals", destination: "or0yhhrof753sq9ug4mdavgz" },
{ value: "Something else", condition: "equals", destination: "v0pq1qcnm6ohiry5ywcd91qq" },
],
choices: [
{ id: createId(), label: { default: "May not have what I'm looking for" } },
{ id: createId(), label: { default: "Still comparing options" } },
{ id: createId(), label: { default: "Seems complicated" } },
{ id: createId(), label: { default: "Pricing is a concern" } },
{ id: createId(), label: { default: "Something else" } },
],
headline: { default: "What is holding you back from trying {{productName}}?" },
required: true,
},
{
id: "atiw0j1oykb77zr0b7q4tixu",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "k3q0vt1ko0bzbsq076p7lnys" }],
headline: { default: "What do you need but {{productName}} does not offer?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "j7jkpolm5xl7u0zt3g0e4z7d",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "k3q0vt1ko0bzbsq076p7lnys" }],
headline: { default: "What options are you looking at?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "t5gvag2d7kq311szz5iyiy79",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "k3q0vt1ko0bzbsq076p7lnys" }],
headline: { default: "What seems complicated to you?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "or0yhhrof753sq9ug4mdavgz",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "k3q0vt1ko0bzbsq076p7lnys" }],
headline: { default: "What are you concerned about regarding pricing?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "v0pq1qcnm6ohiry5ywcd91qq",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Please explain:" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "k3q0vt1ko0bzbsq076p7lnys",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>Thanks a lot for taking the time to share feedback 🙏</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "Thanks! Here is your code: SIGNUPNOW10" },
required: false,
buttonUrl: "https://app.formbricks.com/auth/signup",
buttonLabel: { default: "Sign Up" },
buttonExternal: true,
dismissButtonLabel: { default: "Skip for now" },
},
],
},
},
{
name: "Build Product Roadmap",
role: "productManager",
industries: ["saas"],
channels: ["app", "link"],
description: "Identify the ONE thing your users want the most and build it.",
preset: {
...surveyDefault,
name: "{{productName}} Roadmap Input",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
range: 5,
scale: "number",
headline: {
default: "How satisfied are you with the features and functionality of {{productName}}?",
},
required: true,
lowerLabel: { default: "Not at all satisfied" },
upperLabel: { default: "Extremely satisfied" },
isColorCodingEnabled: false,
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: {
default: "What's ONE change we could make to improve your {{productName}} experience most?",
},
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Understand Purchase Intention",
role: "sales",
industries: ["eCommerce"],
channels: ["website", "link", "app"],
description: "Find out how close your visitors are to buy or subscribe.",
preset: {
...surveyDefault,
name: "Purchase Intention Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [
{ value: "2", condition: "lessEqual", destination: "y19mwcmstlc7pi7s4izxk1ll" },
{ value: "3", condition: "equals", destination: "zm1hs8qkeuidh3qm0hx8pnw7" },
{ value: "4", condition: "equals", destination: "zm1hs8qkeuidh3qm0hx8pnw7" },
{ value: "5", condition: "equals", destination: surveyDefault.endings[0].id },
],
range: 5,
scale: "number",
headline: { default: "How likely are you to shop from us today?" },
required: true,
lowerLabel: { default: "Not at all likely" },
upperLabel: { default: "Extremely likely" },
isColorCodingEnabled: false,
},
{
id: "y19mwcmstlc7pi7s4izxk1ll",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [
{ condition: "submitted", destination: surveyDefault.endings[0].id },
{ condition: "skipped", destination: surveyDefault.endings[0].id },
],
headline: { default: "Got it. What's your primary reason for visiting today?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "zm1hs8qkeuidh3qm0hx8pnw7",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What, if anything, is holding you back from making a purchase today?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Improve Newsletter Content",
role: "marketing",
industries: ["eCommerce", "saas", "other"],
channels: ["link"],
description: "Find out how your subscribers like your newsletter content.",
preset: {
...surveyDefault,
name: "Improve Newsletter Content",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [
{ value: "5", condition: "equals", destination: "l2q1chqssong8n0xwaagyl8g" },
{ value: "5", condition: "lessThan", destination: "k3s6gm5ivkc5crpycdbpzkpa" },
],
range: 5,
scale: "smiley",
headline: { default: "How would you rate this weeks newsletter?" },
required: true,
lowerLabel: { default: "Meh" },
upperLabel: { default: "Great" },
isColorCodingEnabled: false,
},
{
id: "k3s6gm5ivkc5crpycdbpzkpa",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [
{ condition: "submitted", destination: surveyDefault.endings[0].id },
{ condition: "skipped", destination: surveyDefault.endings[0].id },
],
headline: { default: "What would have made this weeks newsletter more helpful?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "l2q1chqssong8n0xwaagyl8g",
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>Who thinks like you? You\'d do us a huge favor if you\'d share this weeks episode with your brain friend!</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "Thanks! ❤️ Spread the love with ONE friend." },
required: false,
buttonUrl: "https://formbricks.com",
buttonLabel: { default: "Happy to help!" },
buttonExternal: true,
dismissButtonLabel: { default: "Find your own friends" },
},
],
},
},
{
name: "Evaluate a Product Idea",
role: "productManager",
industries: ["saas", "other"],
channels: ["link", "app"],
description: "Survey users about product or feature ideas. Get feedback rapidly.",
preset: {
...surveyDefault,
name: "Evaluate a Product Idea",
questions: [
{
id: createId(),
html: {
default:
'<p class="fb-editor-paragraph" dir="ltr"><span>We respect your time and kept it short 🤸</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
headline: {
default:
"We love how you use {{productName}}! We'd love to pick your brain on a feature idea. Got a minute?",
},
required: true,
buttonLabel: { default: "Let's do it!" },
buttonExternal: false,
dismissButtonLabel: { default: "Skip" },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [
{ value: "3", condition: "lessEqual", destination: "ndacjg9lqf5jcpq9w8ote666" },
{ value: "4", condition: "greaterEqual", destination: "jmzgbo73cfjswlvhoynn7o0q" },
],
range: 5,
scale: "number",
headline: { default: "Thanks! How difficult or easy is it for you to [PROBLEM AREA] today?" },
required: true,
lowerLabel: { default: "Very difficult" },
upperLabel: { default: "Very easy" },
isColorCodingEnabled: false,
},
{
id: "ndacjg9lqf5jcpq9w8ote666",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What's most difficult for you when it comes to [PROBLEM AREA]?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "jmzgbo73cfjswlvhoynn7o0q",
html: {
default:
'<p class="fb-editor-paragraph"><br></p><p class="fb-editor-paragraph" dir="ltr"><b><strong class="fb-editor-text-bold">Read the text below, then answer 2 questions:</strong></b></p><p class="fb-editor-paragraph"><br></p><p class="fb-editor-paragraph" dir="ltr"><span>Insert concept brief here. Add necessary details but keep it concise and easy to understand.</span></p>',
},
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "We're working on an idea to help with [PROBLEM AREA]." },
required: true,
buttonLabel: { default: "Next" },
buttonExternal: false,
dismissButtonLabel: { default: "Skip" },
},
{
id: createId(),
type: TSurveyQuestionTypeEnum.Rating,
logic: [
{ value: "3", condition: "lessEqual", destination: "mmiuun3z4e7gk4ufuwh8lq8q" },
{ value: "4", condition: "greaterEqual", destination: "gvzevzw4hkqd6dmlkcly6kd1" },
],
range: 5,
scale: "number",
headline: { default: "How valuable would this feature be to you?" },
required: true,
lowerLabel: { default: "Not valuable" },
upperLabel: { default: "Very valuable" },
isColorCodingEnabled: false,
},
{
id: "mmiuun3z4e7gk4ufuwh8lq8q",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: "bqmnpyku9etsgbtb322luzb2" }],
headline: { default: "Got it. Why wouldn't this feature be valuable to you?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "gvzevzw4hkqd6dmlkcly6kd1",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Got it. What would be most valuable to you in this feature?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "bqmnpyku9etsgbtb322luzb2",
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "Anything else we should keep in mind?" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
{
name: "Understand Low Engagement",
role: "productManager",
industries: ["saas"],
channels: ["link"],
description: "Identify reasons for low engagement to improve user adoption.",
preset: {
...surveyDefault,
name: "Reasons for Low Engagement",
questions: [
{
id: "aq9dafe9nxe0kpm67b1os2z9",
type: TSurveyQuestionTypeEnum.MultipleChoiceSingle,
shuffleOption: "none",
logic: [
{ value: "Difficult to use", condition: "equals", destination: "r0zvi3vburf4hm7qewimzjux" },
{
value: "Found a better alternative",
condition: "equals",
destination: "g92s5wetp51ps6afmc6y7609",
},
{
value: "Just haven't had the time",
condition: "equals",
destination: "gn6298zogd2ipdz7js17qy5i",
},
{
value: "Lacked features I need",
condition: "equals",
destination: "rbwz3y6y9avzqcfj30nu0qj4",
},
{ value: "Other", condition: "equals", destination: "c0exdyri3erugrv0ezkyseh6" },
],
choices: [
{ id: "xoqb0wjjsk4t0lx0i7jrhx26", label: { default: "Difficult to use" } },
{ id: "p768nlw47ndehtgzx6m82dr6", label: { default: "Found a better alternative" } },
{ id: "izt28ma5ep3s92531owxj1vg", label: { default: "Just haven't had the time" } },
{ id: "dhkp2wb9e1tv7kfu8csjhzbh", label: { default: "Lacked features I need" } },
{ id: "other", label: { default: "Other" } },
],
headline: { default: "What's the main reason you haven't been back to {{productName}} recently?" },
required: true,
},
{
id: "r0zvi3vburf4hm7qewimzjux",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "What's difficult about using {{productName}}?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "g92s5wetp51ps6afmc6y7609",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Got it. Which alternative are you using instead?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "gn6298zogd2ipdz7js17qy5i",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Got it. How could we make it easier for you to get started?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "rbwz3y6y9avzqcfj30nu0qj4",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [{ condition: "submitted", destination: surveyDefault.endings[0].id }],
headline: { default: "Got it. What features or functionality were missing?" },
required: true,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
{
id: "c0exdyri3erugrv0ezkyseh6",
type: TSurveyQuestionTypeEnum.OpenText,
logic: [],
headline: { default: "Please add more details:" },
required: false,
placeholder: { default: "Type your answer here..." },
inputType: "text",
},
],
},
},
];
export const customSurvey = {
name: "Start from scratch",
description: "Create a survey without template.",
preset: {
...surveyDefault,
name: "New Survey",
questions: [
{
id: createId(),
type: TSurveyQuestionTypeEnum.OpenText,
headline: { default: "What would you like to know?" },
subheader: { default: "This is an example survey." },
placeholder: { default: "Type your answer here..." },
required: true,
inputType: "text",
} as TSurveyOpenTextQuestion,
],
},
};
export const getExampleWebsiteSurveyTemplate = (
webAppUrl: string,
trigger: TActionClass
): TSurveyCreateInput => ({
...customSurvey.preset,
questions: customSurvey.preset.questions.map(
(question) =>
({
...question,
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "Website successfully connected 🎉" },
html: {
default: "You're all set up. Create your own survey for website visitors 👇",
},
buttonLabel: { default: "Let's do it!" },
buttonExternal: true,
imageUrl: `${webAppUrl}/onboarding/meme.png`,
}) as TSurveyCTAQuestion
),
name: "Example website survey",
type: "website" as TSurveyType,
autoComplete: 2,
triggers: [{ actionClass: trigger }],
status: "inProgress" as TSurveyStatus,
displayOption: "respondMultiple" as TSurveyDisplayOption,
recontactDays: 0,
isVerifyEmailEnabled: false,
});
export const getExampleAppSurveyTemplate = (
webAppUrl: string,
trigger: TActionClass
): TSurveyCreateInput => ({
...customSurvey.preset,
questions: customSurvey.preset.questions.map(
(question) =>
({
...question,
type: TSurveyQuestionTypeEnum.CTA,
headline: { default: "App successfully connected 🥳" },
html: {
default: "You're all set up. Create your own survey for your app users 👇",
},
buttonLabel: { default: "Let's do it!" },
buttonExternal: true,
imageUrl: `${webAppUrl}/onboarding/meme.png`,
}) as TSurveyCTAQuestion
),
name: "Example app survey",
type: "app" as TSurveyType,
autoComplete: 2,
triggers: [{ actionClass: trigger }],
status: "inProgress" as TSurveyStatus,
displayOption: "respondMultiple" as TSurveyDisplayOption,
recontactDays: 0,
isVerifyEmailEnabled: false,
});
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