---
title: "Email Follow-ups"
description: "Automatically send customized emails to respondents based on their survey responses or specific survey endings."
icon: "envelope"
---

<Note>
  Email followups is a paid feature. It is only available for users on paid plans or if you have [Enterprise Edition](/self-hosting/advanced/license).
</Note>

## What are Email Follow-ups?

Email followups allow you to automatically send customized emails to respondents based on their survey responses or when they reach specific survey endings. This feature is perfect for:
- Sending thank you notes
- Following up with respondents
- Providing additional information
- Sharing survey response data

### Trigger Types

<Card title="Response-based">
  Emails are sent when a response to your survey is completed.
</Card>

<Card title="Ending-based">
  Emails are triggered when respondents reach specific survey endings.
</Card>

## Setting Up Email Follow-ups

<Steps>
  <Step title="Go to Follow-ups Section and Create New Follow-up">
    Navigate to the survey editor and access the Follow-ups section.
  </Step>

  <Step title="Configure Recipients">
    The "To" field can be configured to use:

    <ul>
      <li><strong>Verified Email:</strong> The email address entered in the email verification step (when email verification is enabled)</li>
      <li><strong>Email Questions:</strong> Responses to question type `Open Text` of type `email`</li>
      <li><strong>Contact Info:</strong> Responses to question type `Contact`</li>
      <li><strong>Hidden Fields:</strong> Values from hidden fields</li>
      <li><strong>Team Members:</strong> Members of your team</li>
      <li><strong>Yourself:</strong> Your own email address</li>
    </ul>

    <Image src="/images/xm-and-surveys/core-features/email-followups/followup-recipient.webp" alt="Followup recipient configuration" />
  </Step>

  <Step title="Set Up Reply-To">
    - Add one or more valid email addresses
    - Addresses can be added by typing and pressing space or comma
    - Invalid email addresses are automatically rejected
  </Step>

  <Step title="Configure Email Content">
    <Image src="/images/xm-and-surveys/core-features/email-followups/followup-content.webp" alt="Followup content configuration" />

    <ul>
      <li><strong>Subject:</strong> Customize your email subject line</li>
      <li><strong>Body:</strong> Supports basic HTML formatting (`p`, `span`, `b`, `strong`, `i`, `em`, `a`, `br` tags)</li>
      <li>
        <strong>Survey Response Data:</strong> Option to include detailed response data with support for:
        <ul>
          <li>File uploads</li>
          <li>Images</li>
          <li>Rankings</li>
          <li>Translations</li>
        </ul>
      </li>
    </ul>
  </Step>

  <Step title="Save to Activate">
    Once you've configured all settings, save your survey to activate the email follow-up.
  </Step>
</Steps>