diff --git a/apps/web/app/(app)/environments/[environmentId]/components/PosthogIdentify.tsx b/apps/web/app/(app)/environments/[environmentId]/components/PosthogIdentify.tsx
index 815938fc79..3b41c9a3f4 100644
--- a/apps/web/app/(app)/environments/[environmentId]/components/PosthogIdentify.tsx
+++ b/apps/web/app/(app)/environments/[environmentId]/components/PosthogIdentify.tsx
@@ -30,7 +30,12 @@ export default function PosthogIdentify({
 
   useEffect(() => {
     if (posthogEnabled && session.user && posthog) {
-      posthog.identify(session.user.id, { name: session.user.name, email: session.user.email });
+      posthog.identify(session.user.id, {
+        name: session.user.name,
+        email: session.user.email,
+        role: session.user.role,
+        objective: session.user.objective,
+      });
       if (environmentId) {
         posthog.group("environment", environmentId, { name: environmentId });
       }
diff --git a/packages/lib/user/service.ts b/packages/lib/user/service.ts
index d3d40ff7ce..cbef1ef9e8 100644
--- a/packages/lib/user/service.ts
+++ b/packages/lib/user/service.ts
@@ -26,6 +26,7 @@ const responseSelection = {
   imageUrl: true,
   createdAt: true,
   updatedAt: true,
+  role: true,
   onboardingCompleted: true,
   twoFactorEnabled: true,
   identityProvider: true,
diff --git a/packages/types/user.ts b/packages/types/user.ts
index abd548a088..8180ab32f8 100644
--- a/packages/types/user.ts
+++ b/packages/types/user.ts
@@ -32,6 +32,7 @@ export const ZUser = z.object({
   createdAt: z.date(),
   updatedAt: z.date(),
   onboardingCompleted: z.boolean(),
+  role: ZRole.nullable(),
   objective: ZUserObjective.nullable(),
   notificationSettings: ZUserNotificationSettings,
 });