diff --git a/pre_commit/repository.py b/pre_commit/repository.py
index a0c0d01a..2fd2d826 100644
--- a/pre_commit/repository.py
+++ b/pre_commit/repository.py
@@ -78,7 +78,9 @@ class Repository(object):
                 logger.error(
                     '`{0}` is not present in repository {1}.  '
                     'Typo? Perhaps it is introduced in a newer version?  '
-                    'Often `pre-commit autoupdate` fixes this.'.format(
+                    'Often you can fix this by removing the hook, running '
+                    '`pre-commit autoupdate`, '
+                    'and then adding the hook.'.format(
                         hook['id'], self.repo_config['repo'],
                     )
                 )
diff --git a/tests/repository_test.py b/tests/repository_test.py
index f86defcc..9e58b090 100644
--- a/tests/repository_test.py
+++ b/tests/repository_test.py
@@ -556,7 +556,9 @@ def test_hook_id_not_present(tempdir_factory, store, fake_log_handler):
     assert fake_log_handler.handle.call_args[0][0].msg == (
         '`i-dont-exist` is not present in repository {0}.  '
         'Typo? Perhaps it is introduced in a newer version?  '
-        'Often `pre-commit autoupdate` fixes this.'.format(path)
+        'Often you can fix this by removing the hook, '
+        'running `pre-commit autoupdate`, '
+        'and then adding the hook.'.format(path)
     )