diff --git a/packages/@vue/cli-service/lib/command-plugins/serve.js b/packages/@vue/cli-service/lib/command-plugins/serve.js
index d4db67ba4..f012fccf6 100644
--- a/packages/@vue/cli-service/lib/command-plugins/serve.js
+++ b/packages/@vue/cli-service/lib/command-plugins/serve.js
@@ -3,6 +3,7 @@ module.exports = (api, options) => {
     description: 'start development server',
     usage: 'vue-cli-service serve',
     options: {
+      '--open': 'open browser on server start',
       '--env': 'specify NODE_ENV (default: development)',
       '--host': 'specify host (default: 0.0.0.0)',
       '--port': 'specify port (default: 8080)',
@@ -69,7 +70,10 @@ module.exports = (api, options) => {
             `  To create a production build, run ${chalk.cyan(`npm run build`)} or ${chalk.cyan(`yarn build`)}.`
           ].join('\n'))
           console.log()
-          openBrowser(urls.localUrlForBrowser)
+
+          if (args.open) {
+            openBrowser(urls.localUrlForBrowser)
+          }
         }
       })
 
diff --git a/packages/@vue/cli-service/lib/util/openChrome.applescript b/packages/@vue/cli-service/lib/util/openChrome.applescript
new file mode 100644
index 000000000..c830f3717
--- /dev/null
+++ b/packages/@vue/cli-service/lib/util/openChrome.applescript
@@ -0,0 +1,84 @@
+(*
+Copyright (c) 2015-present, Facebook, Inc.
+
+This source code is licensed under the MIT license found in the
+LICENSE file at
+https://github.com/facebookincubator/create-react-app/blob/master/LICENSE
+*)
+
+property targetTab: null
+property targetTabIndex: -1
+property targetWindow: null
+
+on run argv
+  set theURL to item 1 of argv
+
+  tell application "Chrome"
+
+    if (count every window) = 0 then
+      make new window
+    end if
+
+    -- 1: Looking for tab running debugger
+    -- then, Reload debugging tab if found
+    -- then return
+    set found to my lookupTabWithUrl(theURL)
+    if found then
+      set targetWindow's active tab index to targetTabIndex
+      tell targetTab to reload
+      tell targetWindow to activate
+      set index of targetWindow to 1
+      return
+    end if
+
+    -- 2: Looking for Empty tab
+    -- In case debugging tab was not found
+    -- We try to find an empty tab instead
+    set found to my lookupTabWithUrl("chrome://newtab/")
+    if found then
+      set targetWindow's active tab index to targetTabIndex
+      set URL of targetTab to theURL
+      tell targetWindow to activate
+      return
+    end if
+
+    -- 3: Create new tab
+    -- both debugging and empty tab were not found
+    -- make a new tab with url
+    tell window 1
+      activate
+      make new tab with properties {URL:theURL}
+    end tell
+  end tell
+end run
+
+-- Function:
+-- Lookup tab with given url
+-- if found, store tab, index, and window in properties
+-- (properties were declared on top of file)
+on lookupTabWithUrl(lookupUrl)
+  tell application "Chrome"
+    -- Find a tab with the given url
+    set found to false
+    set theTabIndex to -1
+    repeat with theWindow in every window
+      set theTabIndex to 0
+      repeat with theTab in every tab of theWindow
+        set theTabIndex to theTabIndex + 1
+        if (theTab's URL as string) contains lookupUrl then
+          -- assign tab, tab index, and window to properties
+          set targetTab to theTab
+          set targetTabIndex to theTabIndex
+          set targetWindow to theWindow
+          set found to true
+          exit repeat
+        end if
+      end repeat
+
+      if found then
+        exit repeat
+      end if
+    end repeat
+  end tell
+  return found
+end lookupTabWithUrl